The Responsibilities of a General Manager

Phil Kwilose holds a BBA in marketing from Saint Xavier University in Chicago, Illinois, and spent several years as an outside sales representative for a steel company in the city. Having since relocated to Cedar Rapids, Iowa, Phillip “Phil” Kwilose handles a range of responsibilities as general manager for Five Star Home Improvement, LLC, in Iowa City.

General managers (GMs) have a wide range of responsibilities in a business. The position is most often seen in large organizations where businesses are organized along customer groups, products, or geographies. In this instance, the GM is the top executive for their respective unit and handles everything from business structure and budgets to financial outcomes and personnel. They may also work in small companies as one of the top executives.

While the responsibilities and importance of the GM role varies between businesses, they are typically in charge of increasing profits and boosting efficiency at their companies. At the same time, they typically manage the overall operations of the division or business. As part of this responsibility, they handle many smaller duties, like overseeing the budget, managing staff, and deciding on marketing strategies.

GMs report to higher-level managers or executives and often collaborate with these executives to achieve their goals. At the same time, they manage employees and lower-level managers to ensure they are working toward company goals as efficiently as possible.

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